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Vanderbilt research looks at how consumers value products based on price and popularity. Read More

They spent a total of $1 billion on TV ads, but most were instantly forgettable鈥攁nd none swayed opinion. Next time, writes John G. Geer, make the ads memorable.

Negative advertising may be obligatory in the presidential campaign, but it doesn't seem to be paying off this time around when it comes to changing voter's minds. 鈥淚t looks like we are way past much bang for the buck with these ads,鈥� said John Geer of Vanderbilt University. Read More

David Owens, professor of the practice of management and innovation at Owen Graduate School of Management, will teach a strategic innovation course as part of Vanderbilt鈥檚 first online Coursera offerings.

At the moment, Republicans and Democrats can鈥檛 even agree on the appeal of a giant yellow Muppet. Democrats gave Big Bird a favorable rating by an 85 percent margin. Only 55 percent of Republicans held that view. Read More

Despite Mitt Romney鈥檚 dominant performance in the first presidential debate, President Obama鈥檚 favorability rating has been hovering around 50 percent, not enough deterioration to turn the election around for the challenger. Read More

The fixation on maximizing shareholder value for stockholders at the expense of other stakeholders poses a serious threat to the American economy, said Vanderbilt Law School professor Margaret Blair. Read More

Mitt Romney can still win the presidential election if he can convince Americans he has the best plan to reinvigorate the economy, according to analysis by Vanderbilt professor John Geer of two new ads released by Romney鈥檚 campaign. Read More

There now is only a small and ever dwindling chance that the remaining undecided voters might influence the outcome of the presidential election, said a Vanderbilt University political scientist. Read More

The video of Mitt Romney dismissing 47 percent of Americans as unreachable by Republicans had little effect on swing voters who will probably decide the Nov. 4 election. Read More

Hope is being offered by Vanderbilt professor Marc Hetherington and a colleague that generational turnover and a few adjustments now could cause the end of gridlock in Congress in the long run. Read More

A new attack ad that chides Mitt Romney for refusing to release more of his tax return information is failing to spark much of a reaction. Read More

A new survey from the Vanderbilt University/YouGov Ad Rating Project shows that the latest attack ad aimed at President Obama is not working as well as previous efforts. Read More

The latest political ad to be rated by the Vanderbilt/YouGov Ad Rating Project shows former president Bill Clinton doing a better job of rallying Democratic voters to re-elect President Obama than the president himself. Read More

One of Mitt Romney鈥檚 latest campaign commercials against President Barack Obama seems to be hitting a nerve among independent voters, data from the Vanderbilt/YouGov Ad Rating Project shows. Read More

Setting a goal鈥攁nd sticking to it鈥攃an be difficult for anyone. A new study co-authored by Vanderbilt management and sociology professor Bruce Barry examines how certain types of professionals sustain their motivation and enthusiasm over very long periods. Read More

Positive ads from President Obama won't get the job done of defeating challenger Mitt Romney in the presidential race, data from the Vanderbilt/YouGov Ad Rating Project continues to suggest. Read More

When it comes to using a star to endorse a product, new Vanderbilt research finds the less people know about the celebrity鈥檚 personal opinions, the better. Read More

Nearly a third of American voters finds a new 鈥榩ositive鈥� ad by President Obama contrasting his approach to the economy with that of Mitt Romney to be 'disgusting.' Read More

Voter reaction to campaign advertisements by the presidential candidates will be evaluated this fall through a partnership between Vanderbilt University and YouGov, a prominent research firm. Read More