The latest attack ad aimed at Mitt Romney by the Obama re-election campaign is failing to spark much of a reaction, likely because it provides no new information to voters, a survey by the indicates.
The commercial chides Romney for refusing to release more of his tax return information, and claims his economic plans include raising taxes significantly on the middle class.
鈥淗ow much would you pay?鈥� the narrator of the commercial asks. 鈥淩omney just won鈥檛 say.鈥�
YouGov uses a representative sample of 600 Americans, with an over-sample of 200 independent voters, to rate political ads. Results and a link to the 鈥淩omney Won鈥檛 Say鈥� ad will be posted on a website for .
鈥淪o far this campaign season, we have seen a huge amount of money spent on ads,鈥� at Vanderbilt and the leader of the .
鈥淏ut data shows the actual quality of the ads, as measured by changing opinions, seems to be suspect.鈥�
The 鈥淩omney Won鈥檛 Say鈥� ad failed to significantly change the opinions of Democrats, Republicans or the all-important independent voters, Geer said.
鈥淭here is so much money available this election cycle that both campaigns are generating new ads by the hour,鈥� Geer said. 鈥淏ut in so doing, they ironically have not taken the time to make these ads interesting, memorable or effective.鈥�